Mental Models - Indi Young, Co-Founder of Adaptive Path & Independent Researcher

Indi Young has been doing UX research since before it was a thing. With over 25 years of experience in various consulting roles, Indi is a wealth of knowledge and good stories. Not only about co-founding the well-known consultancy and UX think tank, Adaptive Path, but also the conception of mental model diagrams. She has now written two books about this method, Mental Models and Practical Empathy. Check out indiyoung.com for more resources about how to make your own mental model diagram. Enjoy the episode!